Valuing information and generating actionable intelligence

Many organisations view information as nice to have. When (economic) times are tough, this is one of the first things to go.  The same applies to business intelligence. Many companies don’t react to anything they discover until the time for reaction has past and gone with their customers to the competitor they did not expect to be a threat. 

We aim to change your perception by demonstrating how valuable the right information is and how to focus your intelligence gathering on activities that lead to action not inaction. Being informed is not a luxury when economies pick up. During less prosperous times staying in touch with your market is essential. It is not only important to know what your competitors do, it is even more important to know and understand your customer, so you can offer the solution before your customer knew he had a problem.